LINCOLN ALL-NEW NAVIGATOR CHINA LAUNCH
Spread over 10,000 square meters, the experience starts with the SUV presentation and reveal where we produce a video journey threw the emblematics american's landscapes; it goes on with a unique quest on the trail of the All-New Navigator passing through changing landscapes where the décor is a mix between real elements and vidéo animation.
Conception of a LINCOLN ALL-NEW NAVIGATOR CHINA LAUNCH, Beijing
Production Company : AUDITOIRE CHINASet Design and concept by Benoit Muno
Art Direction by Pixel n'Pepper : Nathanaelle Picot
3D Graphists : Kistudios
Light designer by Concept K : Frederic Fayard